Bluetek Global
Bluetek Global
Bluetek Global
BEHIND THE PROJECT
Bluetek Global, a visionary initiative, is dedicated to pioneering sustainable and innovative solutions for the measurement and filtration of indoor air quality. They achieve this through their unique technology, data science, and a strong commitment to human-centered actions.
As Bluetek Global expanded and evolved, venturing into new frontiers with their —Engineering, Home, Sense, and Mobility sub-brands, and their existing brand identity needed a significant overhaul. They sought a logo and symbol that would more accurately encapsulate their essence—a clean, expert-driven, technological, innovative, and original identity. This transformation would serve as the cornerstone for not only the brand's architecture but also the development of product families. Following the branding and visual world designs I meticulously crafted for them, Bluetek emerged as a rejuvenated entity, positioned to reflect its true character and aspirations within the industry.
All visual and design rights are reserved. It cannot be copied.
BEHIND THE PROJECT
Bluetek Global, a visionary initiative, is dedicated to pioneering sustainable and innovative solutions for the measurement and filtration of indoor air quality. They achieve this through their unique technology, data science, and a strong commitment to human-centered actions.
As Bluetek Global expanded and evolved, venturing into new frontiers with their —Engineering, Home, Sense, and Mobility sub-brands, and their existing brand identity needed a significant overhaul. They sought a logo and symbol that would more accurately encapsulate their essence—a clean, expert-driven, technological, innovative, and original identity. This transformation would serve as the cornerstone for not only the brand's architecture but also the development of product families. Following the branding and visual world designs I meticulously crafted for them, Bluetek emerged as a rejuvenated entity, positioned to reflect its true character and aspirations within the industry.
All visual and design rights are reserved. It cannot be copied.
BEHIND THE PROJECT
Bluetek Global, a visionary initiative, is dedicated to pioneering sustainable and innovative solutions for the measurement and filtration of indoor air quality. They achieve this through their unique technology, data science, and a strong commitment to human-centered actions.
As Bluetek Global expanded and evolved, venturing into new frontiers with their —Engineering, Home, Sense, and Mobility sub-brands, and their existing brand identity needed a significant overhaul. They sought a logo and symbol that would more accurately encapsulate their essence—a clean, expert-driven, technological, innovative, and original identity. This transformation would serve as the cornerstone for not only the brand's architecture but also the development of product families. Following the branding and visual world designs I meticulously crafted for them, Bluetek emerged as a rejuvenated entity, positioned to reflect its true character and aspirations within the industry.
All visual and design rights are reserved. It cannot be copied.
Brand
Bluetek Global
Year
Chile
Credits
Dana Montenegro Brand Strategy
Key Deliverables
Brand Identity
Color Palette
Typography
Symbol
Brand Architecture
Slogan
Visual Identity
Look n Feel
Packaging
Brand
Bluetek Global
Year
Chile
Credits
Dana Montenegro Brand Strategy
Key Deliverables
Brand Identity
Color Palette
Typography
Symbol
Brand Architecture
Slogan
Visual Identity
Look n Feel
Packaging
Brand
Bluetek Global
Year
Chile
Credits
Dana Montenegro Brand Strategy
Key Deliverables
Brand Identity
Color Palette
Typography
Symbol
Brand Architecture
Slogan
Visual Identity
Look n Feel
Packaging